How to Create Marketing Objectives for Your Campaigns

How to Create Marketing Objectives

Marketing objectives are goals you set. They range from increasing sales to building your email list. Each marketing campaign that you create should ideally have a goal or objective attached to it. Without a goal, you’re essentially ...

How to Let Your Personality Shine in Your Brand Marketing

Brand Marketing

You’ve spent countless hours creating a brand. You know how you are different from your competition and what your strengths and weaknesses are. You also know why customers buy from you and what makes your prospects take action. The next ...

How to Build Your Brand

How to Build Your Brand

Sitting down to build your brand is an integral part of your marketing strategy. It helps customers and prospects know what to expect and it can turn a tire kicker into a lifelong customer. (We love those, right?) If your brand is ...

How to Convey Expertise at Solving Specific Problems

How to Convey Expertise at Solving Specific Problems

Your prospects and customers come to you because they believe you are the solution to their most pressing problem. When you created your marketing strategy, you identified that problem. You also probably spent a good amount of time creating ...

How to Connect With Your Target Audience: Skip This Exercise and Fail Terribly

How to Connect With Your Target Audience

WARNING! You're going to say "Ugh." However, if you follow through with what you're about to learn about your target audience, it will change your business and increase your profits. I promise. The million dollar question: Who are your ...