How to Convey Expertise at Solving Specific Problems

How to Convey Expertise at Solving Specific Problems

Your prospects and customers come to you because they believe you are the solution to their most pressing problem. When you created your marketing strategy, you identified that problem. You also probably spent a good amount of time creating ...

How to Connect With Your Target Audience: Skip This Exercise and Fail Terribly

How to Connect With Your Target Audience

WARNING! You're going to say "Ugh." However, if you follow through with what you're about to learn about your target audience, it will change your business and increase your profits. I promise. The million dollar question: Who are your ...

How to Get Quality Referrals From Your Customers

Quality Referrals

Sometimes I sit back and think about all the traffic sources we have available to us to get the word out and build our businesses. The list is endless, literally, and it gets confusing.  Then I get grounded again because I remember that ...

Creative Marketing: A Complete Guide to Get It Working for Your Business!

Creative Marketing

What Is Creativity? Many people think that creativity is reserved for special people and that it's something you're either born with or you're not. But, the truth is, creativity is something every single human being is has at their ...

Are You Overwhelming Your Prospects and Losing Sales?

Are You Overwhelming Your Prospects and Losing Sales

It takes a lot to grab the attention of your prospects. In fact, in most cases you have to connect with a prospect several times before they want to learn more about you and what you offer. You might use social media, content marketing ...