Simple Business Plan: Part 5 of 7
In this part of writing your Business Plan we are going to gather data to establish a baseline for you to be able to monitor and track your efforts over time.
There are different ways that you can do this and it will vary depending on your industry. I will go over some examples and then you can use that along with what you currently use to track sales, customers, leads, etc.
If you are just popping in for the first time this is part 5 in the series of creating a Business Plan for marketing your offline business online. To get you all caught up, it would probably be helpful for you to first read:
Here’s the workbook, just in case you need it.
Click here to download the >> Simple Business Plan for Successful Online Marketing Kit.
Then save the document to your computer.
OK, so let’s get going…
What Are Your Current Sales per Month and Year?
Get your favorite pen and we’re working on Page 11 of the workbook today.
You need to have a way to measure your website’s contribution to your business. Please keep in mind it will not bring you dozens of new customers overnight or over the first month even. This project is a long-term project, so the return depends on many factors. If you only work on your website an hour a week it’s going to take a long time. So, you might be wondering what would be an average time.
Once you learn all the basics and feel comfortable; and you commit to providing useful quality content to your business blog I would say 6-8 months to see interest from your target market. The process takes time. Success online requires you to be consistent, persistent, and patient.
We’re going to walk through everything you will need to see traffic on you business blog, but it’s up to you. If you think about it when you started your business you didn’t have a booked calendar the first day, right? Well a business blog is no different.
So we need to establish some type of tracking record for you. In the workbook I included a chart that tracks sales for the last year. If you also track other number then great tweak the chart and customize it to your needs.
For example, if you are a Realtor you will want to track leads, leads that turn into appointments, appointments that turn into sales/closings. If you are an interior designer it will be very similar. Let’s say you’re an Interior/exterior painter, you might want to track the number of interior jobs and the number of exterior jobs. You get the picture. 🙂
You are making note of these numbers, so that you can compare in the future, certain products or services might perform better than others. If this is the case, then maybe you can use this information to make changes on your website.
So, now go fill out Page 11 of the workbook and adjust to customize it to your needs and you’re done with day 5 of your Business Plan for marketing your offline business online.
As before, if you have any comments, questions, or good-natured tidbits, share them below.
Next time we are going to discuss why people should buy your product or service, your unique selling proposition.
Thanks for reading,