Simple Business Plan: Part 7 of 7
Alrighty…this is the last past of building your Business Plan. Today’s exercise is easy and it should take too much time. You already made notes on your competition when you put your PI hat on, so keep those notes handy. You will refer to then as we move along in the project.
Just in case you are visiting fro the first time, this is the final part in the series of creating a Business Plan for marketing your offline business online. To get you all caught up, it would be helpful for you to first read:
Here’s the workbook, just in case you need it.
Click here to download the >> Simple Business Plan for Successful Online Marketing Kit.
Then save the document to your computer.
Get your favorite pen and let’s bring this “bad-boy” home.
Who’s Your Competition?
We’re working on Page 13 of the workbook today.
We will go into more depth regarding your competition as we move along. For now let’s just focus on your local competition and their online presence. If they don’t have a website, then do an internet search for blogs in your market that are close to your geographical area.
Who are your top 3 competitors? It doesn’t matter if they have a website or not, just list your top 3 competitors. It is crucial that you know the features and benefits that your competitors advertise. You need this knowledge to formulate your USP and you need this to sell against them. Think of it this way if you know the sales strategy of your competitors you will be able to position your features and more importantly your benefits better.
Also, if your competitors have a blog, list 3 items you’d like to incorporate on yours? If they don’t have a blog, then list 3 items from other blogs you found outside your geography. This may or may not work on your website, but I want you to pick out things that appeal to you. As we move along this list could change as you learn online marketing strategies.
OK, so go to Page 13 of the workbook and compete today’s exercise and you’re done. On Pages 14-15 of the workbook you’ll find a Checklist to help you with completing the 7 parts of this series.
The next series is going to cover online selling and how to market to men and women.
What else is important to know about your competition? Please share your ideas below.