Filed Under: Simple Business Plan: Part 4 of 7
In this part of writing your Business Plan we are going to examine you industry, market, products all the good stuff. This section should be fairly easy because this is information you already have researched. Your offline business wouldn’t be successful if you hadn’t already thoroughly researched your niche market.
If you are just tuning in, this is Part 4 of a 7 part series. To get you all caught up, it would probably be helpful for you to first read:
Business Plan: Goals for Your Website
Then you’ll be up to speed on the project.
Here’s the workbook, just in case you need it.
Click here to download the >> Simple Business Plan for Successful Online Marketing Kit.
Then save the document to your computer.
Okey-dokey, let’s get crackin’…
What is Your Niche Market?
Now that you have your foundation rolling let’s move along. What is your niche market, you industry? What are your product(s) or service(s)? Also, important where is your location (city)?
These terms are going to be the beginning of your keyword research to build your website and are crucial to getting found online. You will use these phrases when you start doing your keyword research.
Get your favorite pen and let’s go to Pages 9-10 of the workbook.
Some of the following question might seem a little redundant, however it is important that you have a clear idea on paper who you target market is exactly; what you have to offer; what problems your product solves, etc.
For instance, let’s say you’re a lawyer, then your website need to be targeting the clients you want to attract not other lawyers. Right? And this means that the information you have on your website speaks to potential clients, not to other lawyers.
It seems incredibly elementary, however, a lot of people completely miss the boat. So I want you to have the information on paper, so when you revisit your Business Plan you ‘ll be able to see if you are on track with reaching your niche market.
Questions to Answer
• Who is your target market, whom are you trying to connect with?
• Age, Gender, Income Level – be specific, it can’t be everyone. Who really needs your service?
• What is your industry?
• What are your products or services?
• What problems will your service/product solve?
Since you have an established business already, we’re going under the assumption that people care about getting this problem solved.
• What actions do you want visitors to your site to take?
Not just purchasing from you, do you want them on your email list, will you offer a free tutorial you want them to enroll in, etc.
• What locations do you provide your services?
• How do you find/reach your market, publications, associations, conventions?
All of the answers should come fairly easy to you, so even though this session of building your Business Plan for marketing your offline business online is a little longer than the other 3, you should breeze through it.
What Next
So, get you thoughts together and go to Pages 9-10 of the workbook and jot down the information in the spaces provided. You’re more than half way done!
As before, if you have any comments, questions, or good-natured tidbits, share them below.
Next we are going to discuss “your current sales”.
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