It takes a great deal of work to create your own ecommerce site and make it successful. But if you want to make it easier for yourself, there’s an alternative.
Instead of building your own ecommerce store to sell your own goods, you can sell other people’s products online.
Here are 10 factors to consider to successfully sell others people’s products online…
1. Test Products
Before you start selling a product online, test it to make sure there’s actually a market for it. Are people buying the product online? Find out how much it’s selling for so that you can determine whether or not it would be profitable for you.
2. Sell Something Unique
One of the main reasons people shop online is to find unique items they can’t easily find offline, so find products that appeal to a specific, narrow niche. Look for a product that is not already saturated in the market.
3. Sell Something Specific
Choose a product that’s very specific and/or for a very specific segment of the market. The internet is all about niches and specificity. People shop online for extremely specific items.
4. Sell Something That Solves a Problem
People also shop online to find products that help them solve problems. Sometimes, these are information products that teach them how to do something. Know your target market well and sell them products that are useful in solving their problems or helping them do things.
5. Sell Something Evergreen
For whatever you sell, you want a steady stream of buyers. This is why you should avoid products that are seasonal or that are going to go out of style. Look for products that will sell all year round and well into the foreseeable future.
6. Consider Your Options
There is a wide range of places where you can sell online, whether it’s your own products or whether you’re selling someone else’s. Check out many of the options before you make a decision.
Some online marketplaces have a niche or specialty. Etsy, for example, is for homemade crafts. Other platforms, like Amazon, eBay and Craigslist, sell nearly everything. Check out their guidelines as well.
7. Consider Affiliate Marketing
Consider joining an affiliate program. Affiliate programs are set up to make it as easy as possible for you to sell other people’s products. Often, the program provides you with everything you need to get started. You become an affiliate, taking a commission for every product you help a company sell.
8. Don’t Pay to Sell Other People’s Products
Whether joining an affiliate program or selling another person’s product independently, you should never have to pay to sign up. If there are upfront costs the vendor expects you to pay them, it’s likely a scam. There are plenty of vendors who won’t do this.
9. Stay Current
The market changes and this change can come quickly. Monitor your sales data and keep your eyes open to changes in your market. Be ready to adapt when you need to, expanding your product line or switching to something else if necessary.
10. Brand Yourself
Even though you’re selling other people’s products on other people’s platforms, you still need to brand yourself. Come up with a good name for your store and build a relationship with your buyers.
There are many things you can sell online and many places to do it. Consider your options carefully and test before you commit to anything for the long-term. Once you start selling, track and monitor to discover what’s working and what’s not.
Have you ever sold other people’s products? What were the challenges you faced? And, are you still selling those items?
Your success is my business!