What is SEO and How Do You Use it?
Now that you are more familiar with SEO terms let’s dive into search engine optimization. In fact, so much attention is paid to search engine optimization you may think you need a special degree to understand it all. Not to worry. Search engine optimization isn’t as complicated as it sounds.
What is SEO?
Search engine optimization, is the process of making sure your website shows up on the search engine results. When you type words into a search engine like Google and hit “Search” you get results.
As a consumer and surfer you probably only look at the first few results. If the results don’t fit what you’re looking for then you change your search terms until you see website results that match what you’re looking for.
Search engine optimization means making sure your website targets specific keywords, so you show up on the results when people are looking for your information.
Your website visitors will do the same thing. They’ll type keywords into their search engine of choice and review the results. Ideally, you want your website to be on the first page of results. It means you’re more likely to get a visit and an opportunity to wow that visitor.
So search engine optimization means making sure your website targets specific keywords so you show up on the results when people are looking for your information.
How to Optimize Your Site
There are two main categories for search engine optimization tactics. Paid and free. You can buy or pay for advertisements that show up on search engine results.
You can obtain free search engine results by using:
• Keyword optimized content
• Incoming links
• Internal links
The bottom line for free search engine optimization or what’s also called organic search is to create quality content – content that’s written for your readers and then optimized for the search engines.
Quality content will be linked to. It will increase your search engine ranking. And it’ll bring visitors back again and again.
Search engine optimization can be complicated if you’re trying to figure out the algorithms and outsmart them. However, most online businesses find great success by sticking with the basics.
SEO is an important part of your online business success. As we move along you will learn how to maximize SEO strategies to grow a successful online business.
Next we’re going to talk about the 5 steps to SEO success.
If you have any comments, questions, or good-natured tidbits, share them below.
Thanks for reading!