There are a ton of real estate marketing ideas out there, but which really work?
One of your primary jobs as a real estate agent is to get leads. You need homes to sell and people to sell them to, right? Marketing and generating these leads can feel overwhelming. There are some steps that you can take to set the foundation for your marketing. We’re talking about local sponsorship, direct mail, and social media. It’s a diverse approach, yet when you are able to optimize all three, you set the foundation for a consistent lead generation and real estate marketing strategy.
Let’s take a look at them in a little bit more depth…
Good marketing is often a strategic combination of both online and offline marketing. You know that your audience searches online for homes and agents. They also tend to turn to familiar names and people they trust.
Local sponsorship is an effective way to build your name and brand awareness in your community. You can sponsor anything from a local youth sports team to an event at your local brew pub or tap room. Think about your ideal customer and audience. Where are they likely to hang out? What are they going to be involved with? Focus your sponsorship activities on those that interest your ideal client.
While folks now use email much more than snail mail, there are some true benefits to using the good old fashioned USPS. Direct mail can be extremely powerful when it offers a benefit to your recipient.
For example, consider sending information about the homes in a particular community to the residents of that community. You can dig up the sales numbers and data online. Share that information, along with pictures of relevant homes, in a newsletter format. Let the community members know what their neighbors’ homes sold for. This information may prompt them to sell their own homes and contact you to be their listing agent.
Your goal here is to become a valuable source of information, so prospects remember you when they’re ready to make a move.
Leverage Social Media
Social media is a fantastic way to both build a community and build awareness for your services. However, many people make mistakes when using social media. The goal is to provide content and information that benefits your audience.
In this case, your audience is home sellers and buyers. What information would your audience like to know? What would be beneficial and valuable to them? Of course they’re interested in listings, but what else? Why not share information about local events? Why not list tips to sell homes, and information on how to choose your real estate agent? Trends, breaking news, and lifestyle tips can also be useful.
The Best Approach to Real Estate Marketing Ideas
The best approach is to tackle one tactic at a time. Set up your social media accounts, for example, and then create a strategy that supports you to post regularly and interact consistently with your audience. Then focus on direct mail and local sponsorship. Once you’ve laid your real estate marketing foundation, you can then add other tactics to your plan.
This is how top producers take real estate marketing ideas and turn them into a strong foundation for a successful business.
Which tactic are you working on now?
PS: Ready to build a better, stronger, and more profitable real estate business? The key to a thriving business is your leads, right? Yet it can feel impossible and overwhelming to find those leads. In 30 Leads in 30 Days, I’ll show you how to create a lead generation system that delivers leads month after month. Learn more about building your real estate lead generation system.