If you’re responsible for creating content for your business most likely you’re looking for a set of magic words, right? Words that would put a “Bewitched” spell on your audience maybe? Words that are sure to persuade your reader and get them to sign up for your list or use your service or product.
Well, some words do have more power than others. They can inspire, incite action, arouse curiosity and of course persuade or motivate a purchase. Knowing these words and phrases and understanding how to use them can make a significant difference in the power of your content and communication.
So, why it’s important to persuade in your content? It’s because content is what the majority of your audience will read or watch. And if you can persuade in your content, then your click-through and conversion rate will be much more successful.
Let’s dive into persuasive words and phrases you can use in your content.
Common Power Words
“You” is one of the most important words you can use in your content. It immediately bonds the reader to you. It creates a connection. Consider the following example:
“Business owners benefit when they use persuasive words in their content.”
“You benefit when you use persuasive words in your content.”
The first sentence is clear but it separates the reader from the page. It talks about “business owners” as a group rather than talking to the individual.
Whenever you ask someone for a favor, do you simply ask or do you give a reason? If you give a reason for asking the favor, you’re more likely to receive a positive response.
Consider using “because” occasionally when you’re pointing out features and benefits of a product or service.
“New” is a word people like because many people want to stay on the cutting edge. They’re seeking “new” online and when it’s used in your headline and in the body of your content, it helps grab attention and persuade action.
For example, “new” information, “new” changes, “new” benefits, a “new” price, product or service.
Emotional Words and Phrases Persuade
When words incite emotion, they can be extremely persuasive. This is particularly true when they’re used in the opening paragraph and later in an explanation or list of benefits.
OK, so this is probably where you’d like a list of some “words that sell” all the time…a “go-to”. But, I’m not going to give you one.
Why? Because you will have much better success using words that come natural to you. Words that resonate with your clients.
How are you going to create your list of words that are natural to you and resonate with your clients?
No worries. Take some time to create a profile of your client and you’ll be able to communicate with them like no one has before.
You now have a basic foundation to start communicating with your key prospects in a way most business owners don’t. Remember, to speak to your clients about your product or service like you are not going to benefit from the discussion. You’ll come across warm and sincere and most important natural and not “salesy.”
If you have a questions, I’m here to help. You can leave a note below or catch me on Facebook.