If you already know what your side business is going to be, what product you are going to sell or what services you will offer, then you have done quite a bit of leg work. However, it is important to note that preparing yourself in advance is one of the key areas you need to look upon in order to move forward toward success.
Any business, whether big or small, new or old, has obstacles it has or will have to face eventually. There is no business out there that has not run into some glitch or unforeseen mishap. While you cannot avoid these or even plan ahead for all of them, there are some common obstacles for a side business that you should be aware of in order to make the journey a little smoother.
So, let’s talk about some of the more common obstacles for a side business and what to do about them…
Your Product Does Not Sell
The oh-no factor of not being able to sell your product is not a good feeling at all. At some point or another, many individuals have felt that gut-sinking feeling of having a great idea but no one agreeing with them. However, do not fret. If you look at failing at something being better than trying nothing then you have won the game.
Here’s one of my favorite quotes from Thomas Edison that’s perfect in conveying the “failing is better than not trying” concept,
“I have not failed. I’ve just found 10,000 ways that won’t work.”
Having a product that does not sell only means that you get to reinvent the wheel and create it to show up a different way. There are ways that you can put that fact to your benefit.
For example: While you are at a craft show or fair, look around at other products similar to yours and what it is that caught your eye about them. Be honest, you saw something similar to what you sell, but only theirs had a unique twist, something different. How can your offer solve a problem in a new, more helpful way?
Clients Do Not Pay
While this may seem like the end of the world, you need to be aware that this can and does happen.
While, of course, you would never do something like that, do not be surprised that clients are out there that have no intention of paying you on time, or maybe at all for that matter.
Bad Customer Review
The dreaded bad customer review.
First, you need to know that there are individuals out there, believe it or not, that wait for new products, services, or websites to come out just so they can bash them. As unbelievable as it sounds, it does exist. There may even be someone who is a bit green with envy over your success and just has to throw a wrench into for you. Address the review politely and move on.
Overcoming Obstacles For A Side Business
When it comes to having a product that did not sell, take your product home and brainstorm to figure out what you can do to make it better and more unique than anyone else’s. Ask other people for opinions. Try new things. Whatever you do, do not quit. Use these opportunities to seek for answers on how to build a better mousetrap.
For clients that do not pay, the best ammunition against this is to get everything in writing. If you offer technical or writing services for example, make certain to get policies and procedures in writing and have a contract signed. In this manner, you will avoid any need to pursue them for too long or have them waste a lot of your energy.
A bad customer review does not have to mean the end of the world. The best thing to do, really, is to wait a little while before responding. Do not respond while you are angry, emotional, disappointed or offended.
However, do not wait too long. A response saying something to the effect wherein you thank them for their honesty and will look into ways to improve will diffuse them in a heartbeat.
Have you start a side business? I’d be interested to hear what your biggest obstacles have been and what you did to conquer them?
Your success is my business!