When it comes to your marketing strategy, do you ever feel like you’re just throwing darts at a wall hoping something sticks (in this case takes off)? This is a situation many solo-business owners and sales professionals face.
One of the most important factors that affect your marketing is how well your various strategies integrate and support or complement one another.
For instance, your email marketing will ideally support your blogging and your social media marketing will support your email marketing. It needs to all be woven together to get the most from your efforts.
This can be challenging when you have several marketing projects going at once. A tool that can help you view your “big marketing picture” is a mind map.
What is a Mind Map?
A mind map is a visual tool that allows you to brainstorm and envision connections between various ideas and concepts. It’s a simple tool that you can create with nothing more than a pencil and paper. If you like to do your work on the computer, there are some free mind mapping tools you can download. I like to use MindNode, another mind mapping tool is FreeMind.
A mind map is created by placing one central idea in the middle of the page, then you’ll branch out and identify the various marketing strategies you’re currently using. This allows you to see them all at once. You can then begin to identify ways to link the strategies together.
Mind maps also provide organization. Mind maps are a way to see opportunities to leverage technology, skills, and tasks. Don’t be surprised if you notice some redundancies. This is good. You can now take care of those redundancies and save some money and time.
Opportunities multiply as they are seized. – Sun Tzu
Viewing your marketing mind map you’ll begin to brainstorm ways that you can connect your various strategies.
For instance, you might be able to identify tasks that overlap and various ways you can integrate your efforts. You might realize that a new product you’re launching might support a promotion strategy that you’re currently running.
Evaluate Your Marketing
In addition to taking a broad scale look at your ongoing marketing efforts, you can also explore your marketing team, budget, competition, and even how your price and products or services fit into the equation. You can also evaluate your resources, your marketing budget, and your desired marketing outcomes. A mind map gives you the 30,000 foot picture of your business as well as your “ground level” strategies.
Use your marketing mind map to help you get a better picture of your business. To help you forge connections between your initiatives and to help you identify opportunities to leverage you’re various resources.
If you use this tool in your business why not share some of your best practices below. Thank you.