How many marketing projects do you have going on right now? One, two, three – or are you’re afraid to even think about it?
Do you feel like your projects are like a big bowl of spaghetti all tangled in interwoven?
Let’s think about this together: you probably have a website or blog; an autoresponder and or an email newsletter; what about pay per click campaigns; of course you do social media marketing; and chances you’re also doing a tad of guest posting or something extra. How many times did you say “Yes”?
That is a lot to manage even under the best of situations. If you don’t have an easy to use system to keep it all organized, some marketing tactics can fall through the cracks. They have for me and I’m guessing some have for your too, right? (It’s OK, it’ll be our little secret.)
There’s also the chance that some strategies might not show results like you hoped. And you may miss opportunities to maximize marketing strategies to increase your ROI (return on investment).
So, what can you do to not miss anymore opportunities…organize and here’s how.
A System That Works for YOU
There isn’t a right or wrong system. We’ll actually there is. 😉 The right system is a system that you use consistently. Take a look at all of your options. If you’re a pen and paper person then an organized three ring binder may be ideal. (My personal favorite.)
However, there are some amazing technologies that are easy to use and make organization as easy as clicking a button. Take a look at various applications for your smart phone or tablet. (I’m partial to the Reminders App.) Or explore some of the basic project management tools. (The Things App and Evernote are two to look into.)
Use Binders to Keeps Track
Regardless of the system you use, there needs to be both a division and a unification of information. Consider keeping all of your ideas in one notebook. However, the plans for how you’re going to execute each tactic may be better if it’s in a designated section.
For example, blogging ideas can be in your main notebook along with your promotion ideas, your email marketing ideas and so forth. However your blogging content plan should ideally have its own section and its own task list, editorial calendar and so on.
Create a Master Plan
Flipping through six different marketing calendars is enough to give anyone a headache. Pull it all together into one document that you can reference quickly.
For example, some project management systems make it easy to create individual tasks lists and then a unified calendar for milestones and deadlines.
You can use this marketing project plan to create your weekly action plan. Ideally, it will outline all of the tasks you need to manage, or outsource, for the week. It will identify the dates you’re publishing various pieces of content and where you are publishing them. By using this simple strategy to organize your marketing tasks all of your marketing efforts get taken care of in a timely manner (no more bowl of spaghetti). 😉
I love to hear what’s worked for you, what type of system do you using to organize your plans and keep on track?