Keyword Analysis: Wordtracker Keyword Tool

Keyword Analysis Part 5 of 12

Hello! This is the part five in the series that is designed to guide you through finding the best keywords for your small business. If you missed it, here’s the link to read Part 1 Keyword Analysis: How Keywords Work, so you can get the series from the beginning.

Remember to have your business plan handy, so you can refer to it and make any additional notes to it. As mentioned before, if you haven’t had the opportunity to finish it yet, no worries, just do what you can when you can.

If you are just joining us for the first time, first I’m glad you’re here, and you are probably wondering “What business plan?”. Our first series was dedicated to putting together a Simple Business Plan to market your small business online. There is a downloadable kit and a series of 7 articles to walk you through step-by-step. So, go check it out here.

Now that all the “housekeeping” is out of the way, let’s move onto part 5…

Insights Into Wordtracker

Another tool for keyword analysis research is Wordtracker. Which you can find here: http://freekeywords.wordtracker.com/

Wordtracker works with a different set of data than Google uses, so you’ll see very different numbers in terms of search volume. Also, Google’s numbers represent the average searches per month for a given term, while Wordtracker reports the number of searches in a year.

It’s also important to note that Wordtracker does not use Google as one of its data sources. Since Google represents about 70% of all searches performed on the Internet, that means Wordtracker’s numbers appear to be far lower than Google’s.

Don’t be surprised when you see, for example, that “women’s clothing” is only searched 1,200 times per year. That’s not an exact number, and is really only useful when used in comparison with other keywords, as we’ll discuss later.

While the search volume reported by Wordtracker might not be spectacular, they do offer one feature that Google lacks – drill down.

Drill down gives you the ability to begin with a very broad keyword, like clothing, and refine it down to the narrowest possible long-tail keyword. Each term you search will return 100 related and more specific keywords.

For example, if we search for clothing, one of the results is “plus size clothing.” Clicking on that phrase brings up a new list, beginning with “Catherine’s plus size clothing.” A click on that gives us “Catherine’s plus size women’s clothing.”

As we’ll see later, this is a very useful way of organizing keywords, and Wordtracker does all the work for you.

It’s Homework Time

I’m not going to have you sign up for Wordtracker’s free tool at this point, if you want to check it out – knock yourself out. However, after the free trial is over you will be billed, and it’s kind of expensive.

Right now, if you haven’t finished your Business Plan why not spend some time on it. If you have finished, then grab a piece of paper and your favorite pen and go back and work on any homework you might not have finished from part 3 that are relevant to your small business. You can also do some more of the keyword research you learned in part 4.

Remember, to help you organize the terms and search numbers make a table and enter the terms on the left. Across the top make columns for Board, Phrase, And Exact Match numbers. Take a look at the different related terms that also appear, these will probably give you even more ideas for possible keywords for your business.

In the next part of the keyword analysis series we’re going to talk about another keyword tool called Market Samurai.

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