Keyword Analysis Part 12 of 12
Hi, glad you’re here! This is the last part in the series that is designed to guide you through finding the best keywords for your small business. If you missed it, here’s the link to start from the beginning and get all the juicy info – Part 1 Keyword Analysis: How Keywords Work.
By now your should have finished your business plan.
If you are just joining us for the first time, first I’m glad you’re here, and you are probably wondering “What business plan?”. Our first series was dedicated to putting together a Simple Business Plan to market your small business online. There is a downloadable kit and a series of 7 articles to walk you through step-by-step. So, go check it out Simple Business Plan: Goals for Your Website.
Now that we’re all the same page, let’s move onto part 12…
The Secret to Web Site Never Ending Traffic
Keyword research is not a one-time thing. It’s an ongoing process that requires you to continually be on the lookout for new keywords. Keep an eye on the competition, revisit your favorite keyword discovery tool, and read everything you can about your subject, and you’ll have a never-ending supply of keywords you can use to build content, drive traffic, and make sales.
It’s also worth noting here that while there are many tools – Google Keyword Tool, Wordtracker, Market Samurai – you can use to discover and analyze keywords, you should choose one (and only one) and stick with it.
There is a lot of discussion among webmasters that the Google numbers are inflated, and that other tools may present a more realistic view of actual search volumes, but the truth is, none of that matters. Keyword search volume is only important when you’re comparing it to other keywords you’ve researched in the same manner.
Keywords really are the key to a profitable online business, if you just know where to find them, where to use them, and how to tell the search engines what your keywords are about.
The “Secret Sauce” That Separates the Successes from the Failures
“He who fails to plan, plans to fail.” – Proverb
If you’ve heard the proverb “He who fails to plan, plans to fail,” know that this absolutely applies when it comes to keyword research.
Businesses don’t pop out of the ground overnight. Internet businesses can grow a lot faster than brick and mortar businesses – Which actually makes planning that much more important.
In other businesses, it may be more feasible to correct as you go along. With an internet business, you could lose so much momentum by having to start over again.
Success or failure of a beginning internet marketing business can depend a lot on the keywords you choose.
It’s the foundation for marketing your entire business online.
What are your next steps?
In this keyword analysis series we have reviewed a lot of information about keywords and keyword analysis.
The process of keyword research isn’t difficult, but it does require some specialized knowledge.
For example …
- How do you go about finding out search volume and competition?
- How do you determine if the people coming from your keywords are likely to buy?
- How do you choose keywords that will get you traffic now and also help you build towards a successful larger business later?
And so on and so forth.
Now that you have learn the valuable skill of keyword analysis research, you can properly do your analysis for your business.
Before you finalize your keyword analysis, put your research down for a day or so, then come back to it before making your decision. Remember, this is the foundation that your business is built on. It’s worth spending a little time on it.
Keyword analysis is critical.
Learn the process, do the process and watch your business thrive!
Do you need help with your keyword analysis?
Thanks for reading,