Keyword Analysis – Where the heck do you start?
By now you’ve probably heard all about search engine optimization, better known as SEO, and you understand that keywords play a key role in your ability to get traffic from the search engines for the content that you write.
But you may be still a little confused about how it really works, and how to do keyword research effectively.
Let’s UN-confuse you and get you on your way to setting up a proper online presence.
Your New Skill Set
This is the beginning of a 12-part series where you will learn everything you need to know to find and use keywords effectively for your small business.
- What tools you can use to research keywords
- What all those numbers mean when you’re trying to decide if a keyword is any good
- How to use the competition to develop your own keyword list
- What makes a good, profitable keyword
- Why even keywords targeted to freebie-seekers are useful
- How to organize your site effectively by using your keywords
- Where to use keywords, both on and off your site
- And what to do with those awful keyword phrases that just don’t sound natural
Keywords play a relatively simple role in the overall scheme of things, but they do have the power to increase your ranking in the search engines, send you a steady stream of traffic, and at the end of the day, make you money.
So here’s a look at how it works:
- You optimize your website with your keywords – especially in the title of your article or blog post.
- Your potential customer goes to Google.com (or some other search engine) and types in that same keyword phrase, because she is looking for information.
- Google lists your website on their page as one of the sites that might be a good fit for them to find more information about that topic.
- The potential customer clicks through to your website, finds exactly what she was looking for and gladly signs up for your mailing list (at least) or purchases something from you (best case scenario).
Your marketing strategy should be two-fold: target the right keywords and provide original, value-laden content.
The Basics of Keyword Analysis
When it comes to effective keyword analysis, your goal is twofold.
1. You need to find a keywords that are tied to what you’re offering on your website with a high search volume and low competition.
For instance, if I offer dog sweaters, I wouldn’t do research and write articles about bird food. Yes, some of my readers may have both dogs and birds, but we’re trying to get in front of the person who is in need of your products or services at the exact point in time that they are in need.
2. Provide original, value-laden content on your topic so you can rise to the top of the search engines.
But what to write about? No worries, that’s where the keyword research comes back into the picture.
When we’re done with this keyword analysis series, you’ll have a complete list of keywords, organized by value and purpose, and you’ll be ready to build your online presence for your small business website the right way, from the ground up.
Click here to get started on the first part of the keyword analysis series.