Meeting people online is easy, right? You just tap them on the digital shoulder, say “Hi” and become lifelong friends.
Unfortunately, that’s not how it works. People are busy and they only have time to make connections with people that provide some level of value or benefit. That’s true for you and its certainly true for the big name social media influencers.
Let talk about some strategies that will help you connect with key social media influencers in your niche.
Who Are the Influencers in Your Niche?
Chances are there are a handful of big name people in your niche that you’d love to get to know. Not only could you pick their brains and learn a lot, you could also use your connection with them to add to your own “street” credibility.
Imagine, for example, if you have a crafting niche and are connected to Martha Stewart on Facebook. That would be a big deal, right? You’d be able to introduce yourself to her audience and establish a high degree of authority and credibility in your niche.
What’s In It for Them?
But you can’t just go up to Martha and ask her to follow you on Facebook. Well, you could ask but chances are that she’s going to ignore your request. After all, there’s nothing in it for her. Or is there?
Before approaching any particular social media influencer, consider what value you could offer them.
For example, maybe you could offer to interview them and include a transcript of the interview in your upcoming book.
Keep it Short and Sweet
When you’re initially connecting with a social media influencer, keep your message short and sweet. Briefly introduce yourself and make your pitch. Let them know what you have to offer them and state your request.
Become an active member of that influencer’s community. Become someone they know and recognize. Be polite, professional, and productive and always offer value when commenting or sharing information. Respect and professionalism will help you get your foot in the door.
Be Polite but Persistent
Didn’t get a response the first time? Be patient. Touch base a week later and ask if they received your message. If they’re like many people, social media is something that easily falls by the wayside. It can be difficult to keep up with.
Consistently strive to create a top notch social media presence of your own. Share valuable information. Communicate with authenticity and transparency.
Be an active member in your own community. The movers and shakers in your niche will take notice and maybe they’ll come knocking on your door instead!
What has worked for you? I’m sure you’ve made contact with a few community influencers, please share your tips below.