How to Plan a Marketing Strategy
How many marketing strategies do you have going on right now? What are the goals of each of those strategies and are they working?
If you don’t know the answer to these questions you’re not alone. So, it’s time to declutter your marketing and get organized!
As is often the case, people sort of ease into owning a business. Maybe they do it part time or maybe they were at home and thought they’d turn a hobby into a business. Even entrepreneurs who started their business with a plan can find themselves marketing in a helter-skelter manner. You try one marketing strategy, like Facebook, then you advertise, then you send out an email to your list. None of it is organized, integrated, or on any type of plan. It’s time to streamline.
Here’s an example of how to go about it.
1. Identify Your Strategies
Make a list of all of the marketing strategies you have implemented or tried in the past year.
2. List Your Goals for that Strategy
What is it supposed to do?
For example, Facebook posts may be designed to drive traffic to your free download.
3. List When You Last Used that Strategy
For example, when was the last time you posted on your Facebook page? If your market is there, you should be posting several times a day.
4. Make Note of Your Analytics
Tracking your numbers will give you insight as to how effective are your efforts? Do you know the results?
5. Do Your Strategies Support Each Other?
How is the marketing tactic integrated with other tactics? Each marketing strategy you initiate should work with and support the other strategies you have in place or are planning to implement. Think of it as a piece of cloth, if you just have threads willy-nilly, the cloth will not be useful. However, when the threads are woven together with purpose, they complement and support each other and the result is strong and durable.
A spreadsheet is a useful tool for outlining and identifying all of this information. If you don’t have answers for some of the questions that is something to pay attention also. It’s a sign you need to get an organized marketing strategy. 🙂
The next step is to look at all of the strategies you’re currently using and to create a streamlined action plan.
Identify goals and create a schedule for implementing each tactic.
Also establish a system of reviewing the analytics. Once a month is fine. Create a plan to integrate new strategies if you don’t see current ones performing. Once you’ve organized your marketing, keep it clean by following through on your action plan.
Lastly, having a method-to-the-madness with your marketing strategy will also help you be more focused and probably free up more of your time. That alone is reason enough!
I’m here to help you, just let me know.