Growing your business is a numbers game you need to capture the attention of new people on a regular basis. One of the best ways to capture that attention is by educating and providing solutions to problems. Every business can do this and get free marketing by continually updating their business blog with relevant and useful content. Businesses that blog generate a lot more traffic to their website than those who don’t. It’s just a fact. According to HubSpot.com, businesses that blog have more inbound links, higher ranking and up to 5 times the traffic of businesses that don’t blog. Now I’ve piqued your interest, haven’t I? 😉
Traffic – The Key to Growing Your Business
The way search engines work is that a human enters words into a search bar, clicks Enter, and then is returned with what are, hopefully, relevant results that give them the information they want.
The search engine uses code to compile a list of results, based on keywords and a bunch of other factors in hopes of giving the human results that are useful. A blog will help you deliver more useful content with appropriate keywords.
Increase Your Page Rank
The more relevant your website is (determined using an algorithm that considers keywords, links, and more), the higher your website will appear in searches. Having a higher page ranking will cause you to get more traffic to your website since most people don’t look past the first page of results to find the information they’re searching for. A blog will help you get more clicks due to having more keywords.
Keep Your Audience’s Attention
People have no reason to view your website more than once if there is a finite amount of information. A blog enables you to keep the relevant information flowing to your website so that your audience wants to keep reading the new information that you put on your blog. A business blog keeps your audience’s attention by providing new reading material, as well as new content for the search engines to crawl.
Become a Local Expert
The more you blog, the more locals will begin to see you as an expert. If you blog about issues related to your niche, teach beginners something new, and share what other experts are saying, you will start to become the go-to local expert in your niche. The more you blog, the more you share, and the more you promote what you’ve written, the better.
Finally, writing a blog will help you build relationships with your audience in ways you may not have considered. As your business blog becomes more popular you’ll be able to get to know your audience better, and thus you’ll be in a better position to offer them products and services that they truly want and need.
Start getting that free traffic with your business blog, here are some tips to make it easy for you to start blogging and keep growing your business!