You know the best way to grow your business is to get referrals.
So, how do you get referrals from your current customers?
Customer referrals have more value than the best advertising.
Customer referrals are the least expensive way to grow your business.
The problem is most businesses only look at a referral from their point not the customer’s.
The reason a referral is so valuable is because your customer took a chance and told her friend about you.
Your customer weighed the chance of something going wrong against her friend experiencing a great outcome using your services.
The higher the price of your product/service the more risk that’s involved.
There are ways to minimize the risk to your customer.
Here are three sure-fire ways how to get referrals…
The 80/20 Rule pops up for a lot of situations including how to get referrals.
Target the top 20% of your customers as individuals you want to ask for referrals
Why? The top 20% of your customer base will most likely understand exactly what service/product you can provide, the quality, and who exactly you can help.
They’ll refer very targeted prospects.
How? Identify the top 20% of your client base who are thrilled with your service and focus on them as a referral base.
Timing is Everything
The best time to ask for a referral is when a customer is absolutely happy with your service and you’ve provided a little bit extra for good measure.
Why? Otherwise, they don’t see the need for reciprocity.
How? Ask after they have expressed their appreciation, otherwise it’s too aggressive and there’s no reason for them to do something nice for you.
Show Your Appreciation
Treat your referral sources like gold and they will continue to provide you more prospects.
Why? Showing your appreciation goes a long way, especially when a customer has recommended you.
How? You can show your appreciation by writing a personalized thank you note. You could even provide a special gift, such as a discount after 5 referrals, etc.
These aren’t rocket science tips, but you do need to do a little planning and work your plan everyday.
Learning how to get referrals is easy.
However, executing the process takes commitment. Commit to increasing your sales today and go select your top 20% that you are going to focus on!
Your sales success is my business!