The secret to building credibility is in the knowledge you share.
For a small business owner, valuable content is like a sales representative who is always working for you to build credibility.
As a small business owner, you understand that building credibility is crucial to building a long lasting business.
You understand the importance of educating your market on how your products and services can help them more effectively than the competition.
How do you develop sales reps who are out there marketing for you and building trust?
Here is an easy 3-step plan on how to build credibility with content that your customers will value.
Get to know and understanding the challenges and needs of your target market.
You will have to research the ins-and-outs of those needs; you know the who, what, where, when and why.
Questions to ask:
- Who does the solution apply to?
- What is the problem?
- Why is it important to find a solution?
- When should the problem be addressed?
- How to fix the problem?
Proper research is the foundation to content that is truly helpful.
If your customers know they can rely on your knowledge, they will continue to purchase your products/services.
They will also tell others about how valuable your services are to them.
One of the best forms of advertising is word of mouth, because your customers have experienced the benefits of your work.
You will want your education pieces to be known as valuable resources, not just marketing fluff.
In order to create the most reliable pieces and gain the reputation of providing quality work, having a vast knowledge base is important.
A vast knowledge base comes from staying up on market trends and tried-and-true concepts.
Knowing your market to this extent earns you the right to be known as an authority.
People who are known as a authority have a greater chance of continued business success.
If your education pieces (your sales reps) are built with the three “R’s” in mind, you will have a great “sales team” always working hard to build your credibility and your business.
Because quality is valued.
You will be viewed as the go-to person, as the authority!
What strategies have worked well for you to educate your prospects and customers on your product or service?
Let me know in the comments, and thanks for reading!