Starting a business is very exciting. You’re thinking of all the possibilities, all the people you will help, all the problems you will solve.
The world is your oyster.
One little question for you, “Do you really want to help everybody?”
You have a certain style and talent don’t you want a certain client too?
Your “certain client” will appreciate your style and talent so much that she’ll start talking about you to her friends.
Your “certain client” will send you referrals, the best outcome a business could hope for.
Would you rather focus on a “certain client” and WOW her or spend your energy focusing on a bunch of people and hope for the best?
Smart business owners target the customers they can WOW.
I don’t know the key to success, but the key to failure is trying to please everybody. – Bill Cosby
Get a pen and paper ready because we’re going to do something different today. I’m going to ask you some questions to help you identify your ideal client. First we’re going to talk about…
Here we’re talking about what you do. What industry do you service?
What service/product do you offer?
Who needs that service/product?
What problems are you solving?
Who typically uses your product/service?
When do they use your product/service?
These questions will help you with the broad picture and help you get to…
Your Target Market
This group you serve as a whole.
Is your Target Market in a specific geography?
Does your Target Market fall into a certain socio-economic profile?
Does your Target Market fall into a certain demographic or psycho-graphic profile?
What related products do they use?
These are challenging questions and the more descriptive you are here will help you identify…
Your Ideal Client
All right you’re almost done. Now you dive deeper. Identifying your ideal client will help you select the attributes of your best clients, your A-list, your Target list, etc.
Does your Ideal Client regularly need your service?
Does your Ideal Client expect a certain level of service/attention?
Does your Ideal Client assume you will be available on a regular basis?
Is your Ideal Client male or female?
How old is your Ideal Client?
Is your Ideal Client single, married, divorced?
Does your Ideal Client have children? If so, how old and how many?
Can your Ideal Client pay what you charge?
When you market your service/product you will be speaking directly to your Ideal Client. Your messaging will be specific because she is looking for someone who understands her.
The next step is to be ready to build a relationship with your ideal client, you know…start building rapport. I have a Free ecourse where I share my tips and secrets to connect with customers (even the tough ones), click here to get started today.