Being creative for the sake of creativity can actually get you off track. If your goal is to grow your business by using creativity to increase profitability, there is more to it than just brainstorming, mind mapping and creating a vision board. It’s important to harness creative power and propel it all the way through the creative process. The creative process goes from idea to implementation; it doesn’t stop at the ideas.
1. Define the Problem Completely
By knowing what problems you’re trying to solve, you’ll be able to better come up with solutions that work. Start with a well-defined problem that you can easily understand.
2. Know Your Audience
You may notice a pattern in business regarding understanding and knowing your audience. It’s one of the most important aspects of profitability. You simply cannot create profitable products and/or services without a thorough understanding of your target audience.
3. It’s Not Personal; It’s Business
Being creative for the sake of creativity is an excellent way to delve into reading fiction, doing art, and experiencing pleasure from that creativity. But, when it comes to business you’re being creative with an end purpose in mind. You’re solving problems for other people, not yourself. You have to keep that in mind throughout the process. It’s about them, not you.
4. Take the Challenge
After all the brainstorming, mind mapping and vision boarding is done, it’s time to take the challenge to create something that solves the problems for your target audience in way that appears simple but delivers a better solution to your audience than others. This can take a lot of extra effort.
5. Avoid Perfectionism
The truth is, no one is ever satisfied with their work. No artist, no singer, no actor likes the end results of their work. It’s never good enough. The same can be said for business owners designing a new widget or service for their target audience. It’s never perfect, but it’s okay. Get it up for sale, get it out to the audience. If it solves the problem for the target audience and they perceive it as good enough, then it should be good enough for you, too.
Each aspect of your business, whether it’s writing blog posts or creating a new product or service, requires you to define the steps in the process. If you make it a habit to go through the process you’ve created for each aspect of your business, including the creative process, you’ll soon see that you have the ability to tap into profitable creativity any time you need it. If growing your business is not coming easy to you and you don’t know what to do next, I am here to help you. I can help get you on track and get you moving again, just contact me – I’m a click away. 😉