Effective communication techniques are crucial for building rapport with prospects and growing your book of business.
Good communication with your customers will keep them coming back.
Bad communication with your customers will drive them away.
Here are some practical steps you can take to help your communication and customer relations.
Identify with Your Audience
Whether your audience is an auditorium full of people or one customer, the principle is the same: identify with the individual(s) you’re speaking to.
This means finding ways to relate to the person or people you’re speaking with, and finding common ground.
Watch Body Language
To communicate effectively, it’s important to note and comprehend the body language of others.
If someone is not looking at you, looking down, or looking around the room, it’s probable that she is not listening to you.
Crossed arms, turning the body away, and leaning away also indicate that they are closing themselves to your words.
On the other hand, someone who is making eye contact, smiling, and facing you fully is more engaged in what you’re saying.
The reason this matters is so that you can adjust your speech accordingly. If someone is clearly not listening, yes, it might be their problem; but it’s also a possible sign that you are talking too much, being offensive, or otherwise not engaging with the other person.
Communication works both ways. Think about how you don’t appreciate it when others don’t listen; it’s important that you do others the favor of taking in what they have to say.
Listening means considering another’s point of view, even if you don’t agree with it, and holding your tongue when necessary.
While it’s good to be personable, keeping your words minimal makes for more effective communication.
This may seem ironic, but fewer words may actually get your point heard better – people stop listening to a babbler after a while, wondering what the point is they are trying to make.
Silence is Golden
It’s a good idea to learn to be comfortable with silence. Otherwise, you may end up chattering just to fill in the void, then you are not necessarily thinking before speaking (which is crucial to effective communication!).
While silence can get awkward, it’s okay to pause now and then, or even just say, “I need to think for a moment,” and let the silence be a rest between communications.
Following the effective communication techniques will help you connect with your prospects. They’ll grow to know, like , and trust you. Bottom line, your sales will increase!
Your sales success is my business!