It takes a lot to grab the attention of your prospects. In fact, in most cases you have to connect with a prospect several times before they want to learn more about you and what you offer.
You might use social media, content marketing and even advertising, but once you get your prospect’s attention do they feel like they got hit with a fire hose of information? Are you overwhelming them? Worse, are they confused by the information you share?
Let’s talk about how you can streamline your approach and make sure you’re not overwhelming your prospects and losing sales…
The Fire Hose Effect
A fire hose blasts a flame with a high powered surge of water. Anything in the way of the water stream is bound to be destroyed or at least completely soaked. This fire hose approach is how many marketers target their prospects.
They assume that once they have your attention they have to douse you with as much “value” as possible so they don’t lose you. With the fire hose effect, the goal, once you have the interest of a prospect is to keep their attention.
A typical fire hose scenario looks like this…
Your prospect visits your site where they’re barraged with calls to action. They can sign up for your free class, watch your video, connect with you on Facebook and so on. Assuming they choose one of those offers they are then provided with more content than they know what to do with…and as a result, do nothing with it.
For example, they sign up for your free class. As soon as they sign up they’re given a link to a video series, a workbook, a book, and a link to member only content.
It’s too much. You’re overwhelming them and you know what people do when they’re overwhelmed? They do nothing. They file all of the material and look for a simpler and easier approach. Opportunity wasted.
Instead of Overwhelming Your Prospect
There are simple steps tweaks you can take to fix this…
1. One Call To Action
Decide what you want them to do and then create a landing page that does everything in its power to motivate them to follow through.
2. One Valuable Piece of Information
Create one simple, powerful, and valuable piece of information to enter into your sales funnel. Free is great and valuable information establishes you as a credible resource they can turn to for help. Keep it simple and focus on quality over quantity.
3. Follow Through
Building a relationship with your prospect is the best way to move them forward in your sales funnel. Instead of overloading them with freebies and content, follow up to see how they’re doing with the information you provided. Do they have questions? Are they ready to take the next step?
Make things simple for your prospects and for yourself. Create a highly focused strategy that strives to offer specific information to interested people. Then build relationships with those people by providing quality information and a genuine interest in their progress!
Show you care first!
PS: Getting prospects yo love you is easy once you have a few tried and true rapport skills down. People who have great rapport skills have great relationships with their customers. I have a very special ecourse designed especially to help you build great rapport with your prospects, sign up for it here…you’ll be happy you did!