Effective SEO strategies are an important aspect of building and growing an online business. Proper search engine optimization helps your target market find you. The easier they’re able to find you, the more profitable and successful your business will be.
Here are a few tried and true effective SEO strategies to successfully start and grow your business online:
SEO Strategy #1
Keywords. Choose primary and secondary keywords and optimize your pages accordingly. Choose keywords that don’t have much competition but do have good demand. It’ll make it easier to optimize your site for those keywords.
How do you pick your keywords? Glad you asked. There are several ways to go about this and we’ll be covering this in our next series. Picking the ‘right’ keywords is crucial to the success of your website.
SEO Strategy #2
On page optimization. This SEO strategy has to do with using your keyword in the structure of your website and content. Keywords, as mentioned above are so vital, and that’s exactly where on page optimization begins. When implementing these SEO strategies don’t over do it, you want your content to ultimately be useful to your readers.
Places to add your keyword for maximum effect include:
- In your URL, if you can.
- Place your keywords in your headline.
- Place your keywords in your first and last paragraphs.
- Scatter your keywords, and supporting phrases and keywords, throughout the body of your copy naturally.
- And make sure you’re actually tagging your keywords so the search engines recognize their importance.
SEO Strategy #3
Quality content. The more optimized content you have the better. The better the quality of the content on your website, the more people you’ll have linking to your website. Valuable and relevant incoming links boost your search engine ranking.
SEO Strategy #4
Off page optimization. Off page optimization SEO strategies have to do with what others says about your web site. This is all about incoming links. The more links you get from other web sites and high ranking web site the better. In the search engine’s mind it is a vote of quality.
You can also generate incoming links from:
- Submitting to article directories.
- Publishing press releases.
- Blogs, chat rooms and forums
SEO Strategy #5
Social media. Social media has to do with a few SEO strategies all lumped together. This type of website marketing is gaining strength however. A lot of people think that social media is to have an account on whatever platform and then that’s it. That’s NOT it. The whole force behind social media is to interact with others, that is BE social.
It’s best to pick one or two, in addition your web site, and work on building relationships there.
If you are an independent contractor or small business where you are the only one interacting you can’t effectively participate in every platform. It’s best to pick one or two, in addition your web site, and work on building relationships there. Building a quality network takes time and if you focus, you will build quality relationships with people who will be more that happy to help you.
These 5 SEO strategies are crucial for your online success and like other parts of your business some take more time than others. But that’s what I’m here for. As we continue, we will tackle each of these SEO strategies as you build your own web site!
Next we’re going to begin your keyword research.
If you have any comments, questions, or good-natured tidbits, share them below.
Thanks for reading!