Business communication can be challenging, but learning the 4 personality types can give you an edge in winning over your prospects.
Have you ever had a situation where you just could not connect with a customer or business peer? You’re not alone.
You probably were communicating your information like you normally do and you found yourself running into continuous roadblocks with the individual.
The problem you’re having probably has to do with personality types. People aren’t alike and different personalities respond better when information is presented in a way they can relate.
Here are the 4 personality types and how to best present information to get the individual to respond to the information you are presenting.
Drivers like to get to the point.
When meeting with them don’t spend a lot of time chit-chatting, it’ll drive (pun intended) them crazy and they’ll probably excuse themselves to tend to other business.
Analyticals like numbers and facts.
When you present information be sure to quote stats, percentages, anything that is number related. Stick to the facts.
Expressives are exactly like the name implies, they like to express thoughts and feelings.
When meeting with this personality type, expect to spend the initial part of the meeting learning about what has recently been going on in their life. Here’s your opportunity to chit-chat.
Amiables are very loyal people.
When meeting with amiable individuals, realize that they tend to make decisions based on feelings. So, when you present information, seek common ground.
What to do Next?
So, now that you know how to best communicate with each personality type, how will you be able to spot them?
Easy, let them take the lead during your first interaction. Pay attention to how they progress with the conversation and match them to the personality type that best fits. From that point, proceed with your presentation knowing the “tricks” above.
As you practice this analysis of personality types, you’ll begin to see that many people overlap in two categories. However, one personality trait will still dominate.